Episode #218: John Wiley - Don't Drive Naked

15/12/2025 45 min Episodio 218

Listen "Episode #218: John Wiley - Don't Drive Naked"

Episode Synopsis

John Wiley began installing vehicle graphics in 1982 at the dealership level, quickly emerging as a trailblazer in the CAD industry as computerization first entered the signage world. Between 1988 and 1995, he sold, installed, and trained teams at more than 150 locations on cutting-edge computer graphic design systems—placing him firmly among the first generation of innovators in the modern sign industry.
During this time, John recognized a major shift: as businesses transitioned from paint to graphics, many lacked the creative expertise needed to produce designs with strong marketing impact. The marketplace became saturated with repetitive, uninspired work, leaving a significant gap—especially within the small-business sector.
Seeing this unmet need, John founded his own company in 1995 with a singular mission: to elevate small-business marketing through high-quality, strategically designed vehicle graphics. He believes that true excellence comes from dedicated focus, and that specialization is the key to delivering superior service and powerful results for every client.