In this episode, hosts Edita Bandur (Business English Teacher) and Darko Mareš (Portrait Photographer) welcome Manuela Bukvić, an Instagram expert who delivers uncomfortable truths about social media ROI and challenges the assumption that every business needs an Instagram presence.Manuela provides a realistic assessment of Instagram's demands, from the cultural differences between platforms like Instagram and LinkedIn to the genuine effort required for consistent engagement and content creation. Through practical examples, she addresses whether businesses should invest time and resources in Instagram or focus their efforts elsewhere based on their specific goals and target audiences.The conversation becomes particularly valuable when examining automation tools like ManyChat, paid marketing strategies, and the ongoing tension between authenticity and algorithmic success, helping business owners make informed decisions about their social media investments.Key moments:Honest assessment of whether Instagram is right for your specific business modelCultural and platform differences between Instagram, LinkedIn, and other social networksThe real time investment required for meaningful Instagram engagementWhen and how to use automation without losing authentic connectionDiversifying social media presence based on audience and business objectivesA reality-based conversation for business owners questioning their Instagram strategy, marketers seeking honest ROI analysis, and entrepreneurs wondering if they're investing time and money in the right social media platforms for their goals.Manuela's contact links:Website: https://asistenta.hr/LinkedIn: https://www.linkedin.com/in/manuelabukvic/Instagram: https://www.instagram.com/asistenta_creative/YouTube: https://www.youtube.com/@asistenta.creativeFollow us on YouTube and LinkedIn to comment on live shows and get featured! Hosted on Acast. See acast.com/privacy for more information.

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