In this episode, hosts Edita Bandur (Business English Teacher) and Darko Mareš (Portrait Photographer) welcome Chris Aldridge, a business and social media strategist who helps clients transform scattered ideas into cohesive business strategies through authentic personal branding.Chris shares his expertise on navigating the evolving social media landscape, emphasizing how consistency and authenticity trump perfect content. Through practical examples and his "200 posts in 30 days challenge," he demonstrates how professionals can overcome hesitation about sharing personal stories and build meaningful connections with their audience.The conversation becomes particularly valuable when addressing platform selection based on individual strengths and the balance between content creation and actual business operations, offering strategic approaches for professionals looking to grow their visibility without losing their authentic voice.Key moments:Transforming scattered business ideas into tangible strategies through contentThe evolution of social media and its impact on professional networkingPractical implementation of the "200 posts in 30 days" content challengeData-driven approaches to content creation and platform optimizationBalancing personal storytelling with professional brand buildingA strategic conversation for professionals looking to build their personal brand, business owners struggling with consistent content creation, and anyone seeking to leverage social media authentically for professional growth.Contact links:Website: https://beyondthelikes.co/Substack: https://beyondthelikes.substack.com/subscribeFollow us on YouTube and LinkedIn to comment on live shows and get featured! Hosted on Acast. See acast.com/privacy for more information.

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