17. 2024 Social Media Strategy & Trends with Amanda Kohal

01/03/2024 54 min Episodio 17

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Episode Synopsis

Today I have Amanda Kohal Founder & Digital Strategist of The Wolfe Co. and creator of The Instasite who is a return guest on the podcast, she was on episode 3 sharing how she made 6 figures from one TikTok video. 📌 Join our next business retreat in Egypt ( my beloved homeland), ⁠APPLY ASAP!⁠She’s back here with us for another deep dive into all the social media strategies, trends, and predictions you need to know for 2024 to make more money online and increase your visibility.In this episode, we chat about:Key strategies & trends on social media for 2024Using Tiktok & Instagram together to increase visibility & incomeBreakdown of the Instasite framework that generated over 6 figures📌The Instasite - a step-by-step strategy guide specifically created for business owners who are tired of spending hours creating content📌Instasite Customization UpgradeConnect with Amanda: @thewolfe.co📌 Download the FREE ⁠⁠Feminine Business Goal Planner: ⁠⁠Align your business with your cycle for feminine productivity without the burnout.Connect with Marina: ⁠⁠@vivaciouslymarina⁠Loved the episode? Tag us ⁠@seen.known.paid⁠Speak soon, and until then… Stay vivacious! ✨Intro & Why This Matters00:00:00 – Amanda returns to talk 2024 social trends00:02:30 – The shift from growth hacks to intentional strategyThe New Content Journey00:05:00 – How users move from Pinterest to TikTok to Instagram00:09:00 – The funnel is now an hourglass (nurture + referrals)00:13:00 – Why trying to do it all leaves you spinning your wheelsSmart Platform Strategy00:15:00 – Use TikTok for discovery, IG Stories for connection00:20:00 – Why “read the caption” doesn’t work anymore00:29:00 – Carousels are evolving—add video + captions for reachCommunity Over Clout00:34:00 – Amanda’s growth from Stories + the InstaSite00:42:00 – Pick 2 platforms: one for visibility, one for depth00:50:00 – Taylor Swift-style marketing: go deep, not wide

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