Meet Houdini Sportswear... redefining outdoor apparel for people and planet, and the Seeing Green Solutionist of the Day for September 24. In this Spotlight series episode, we look once again at the apparel sector — a significant driver of environmental impact, from resource-intensive fabrics to throwaway consumption habits. The challenge is to shift from linear take-make-waste models to circular ones that keep garments in play longer.Enter Houdini Sportswear, the Stockholm-based brand with a manifesto built on reconnecting people with nature. Their design philosophy centers on functional minimalism, durable materials and eliminating harmful substances. Through programs like Houdini Repair, Houdini Reuse, rental offerings and advanced recycling, they’re building a true circular system for apparel.Houdini shows how innovation and responsibility can coexist, proving that style, performance and sustainability can thrive together, and pointing the way to a future where nothing goes to waste.Send us a textSupport the show Thanks for listening to Seeing Green: Solutions for Our Daily Lives. Discover more spotlighted brands, founder conversations and sustainable living insights at www.seeinggreen.eco. 🎧 Subscribe to stay inspired — and don’t forget to share your favorite episodes. 🔗 Follow @SeeingGreenEco on Instagram and YouTube

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