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Listen "Episode 31 - Second Success Podcast by Dr Rakish Rana with Graham Davies"
Episode Synopsis
In this episode of the Second Success Podcast, Dr Rakish Rana talks with entrepreneur, founder and MD of Exclsuively Connect, Graham Davies.
After starting life as a commercial photographer, Graham started a creative journey that expanded into design, marketing, events and experiential marketing. After building an agency for 25 years, Graham went on to form Exclusively Connect in 2011.
Graham has a deep-rooted belief in the power of partnerships to achieve business growth. Working solely in the luxury lifestyle and financial services sectors, Graham believes that now more than ever in these challenging times that companies should form alliances and strategic marketing partnerships to work together, rather than working in isolation.
The idea of Collaborative Marketing started when faced with a challenge to help a small specialist audio visual company with big ambitions and small budgets become the leading private cinema distributor in the UK. Rather than simply pushing advertising messages out across select marketing channels, Graham decided it would be more strategic to develop a partner group that was in the same space with the same demographic clients and the same ambitions. This was easier said than done as it takes time to develop quality relationships to align objectives with other companies but fast forward to the present day and that small AV company is now the market leader in their field.
Exclusively Connect has moved on and is now the UK’s leading provider of Collaborative Marketing services working across the luxury sector and from world class hotels to fashion, jewellery, private aviation, luxury homes and classic cars. Exclusively Connect has also built a portfolio of luxury lifestyle events of which The Elite London, the UK’s largest jet-set lifestyle event is one such event and that too is also the result of a very successful partnership.
Let’s hear from Graham about his journey from budding photographer to entrepreneur!!
LinkedIn: https://www.linkedin.com/in/graham-davies-92369313/
Episodes released every Tuesday 6am GMT.
How can you support the podcast?
1. Share it on your social media platforms.
2. Tell your friends and family
3. Please follow, subscribe and review.
After starting life as a commercial photographer, Graham started a creative journey that expanded into design, marketing, events and experiential marketing. After building an agency for 25 years, Graham went on to form Exclusively Connect in 2011.
Graham has a deep-rooted belief in the power of partnerships to achieve business growth. Working solely in the luxury lifestyle and financial services sectors, Graham believes that now more than ever in these challenging times that companies should form alliances and strategic marketing partnerships to work together, rather than working in isolation.
The idea of Collaborative Marketing started when faced with a challenge to help a small specialist audio visual company with big ambitions and small budgets become the leading private cinema distributor in the UK. Rather than simply pushing advertising messages out across select marketing channels, Graham decided it would be more strategic to develop a partner group that was in the same space with the same demographic clients and the same ambitions. This was easier said than done as it takes time to develop quality relationships to align objectives with other companies but fast forward to the present day and that small AV company is now the market leader in their field.
Exclusively Connect has moved on and is now the UK’s leading provider of Collaborative Marketing services working across the luxury sector and from world class hotels to fashion, jewellery, private aviation, luxury homes and classic cars. Exclusively Connect has also built a portfolio of luxury lifestyle events of which The Elite London, the UK’s largest jet-set lifestyle event is one such event and that too is also the result of a very successful partnership.
Let’s hear from Graham about his journey from budding photographer to entrepreneur!!
LinkedIn: https://www.linkedin.com/in/graham-davies-92369313/
Episodes released every Tuesday 6am GMT.
How can you support the podcast?
1. Share it on your social media platforms.
2. Tell your friends and family
3. Please follow, subscribe and review.
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