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Listen "Episode 30 - Second Success Podcast by Dr Rakish Rana with Saisha Singh"
Episode Synopsis
In this episode of the Second Success Podcast, Dr Rakish Rana talks with entrepreneur and brand specialist, Saisha Singh.
Saisha is a highly motivated and self-driven entrepreneur commended for her values of discipline, integrity and passion and has enthusiastically immersed herself in the launch and development of several brands in the spirits category. Having grown up within a family background in the wines & spirits industry, she has always been inspired by the finer details of each product and this has led her to become fully immersed in this industry that she thrives in.
In 2014, Saisha embarked on a Masters degree programme at Warwick University with the intention to grow and develop, both personally and professionally. In what turned out to be a fulfilling curriculum, she discovered her love for brands and was particularly interested in further exploring the dynamics behind brand growth and success. With further thought and reflection as to where her unique ideas and creativity could be cultured, she undertook her thesis on the subject of how brand extensions can be successfully created. On the back of finding out that “84% of brand extensions fail,” she focused on developing a new brand extension framework as guidance and support to encourage companies to work as an integrated system. In doing so, this would promote interconnectedness between functions to promote the flow of knowledge and in turn, enhance processes and activities. An outcome that could realistically be expected would be a reduction in extension failure, accomplish sustainable success and journey towards organisational excellence.
This opportunity cut a clear path for Saisha to integrate her knowledge in her family business.
As a seeker of knowledge, Saisha has been driven by her inspiration and passion to explore and understand the nature and dynamic shifts within the Drinks Industry.
This commenced with the launch of an award-winning brand, Laplandia Vodka in the UK. Along with this launch, she was a key contributor in taking the brand to 21 different countries.
Saisha has always been committed to achieving excellence through her constant dedication to exploring new ideas and concepts, which can be grounded into practical processes to achieve desired results.
With her burning passion for brand development, Saisha continues to add to her portfolio by acquiring and developing new brands. She continues to use utilise her knowledge, experience and emotional intelligence to find the most effective ways to primarily engage consumers and secondarily, build an emotional connection between the brand and the consumer.
Let’s hear from Saisha on how she entered into the family business, and why being postive has been key for her success!!
LinkedIn: https://www.linkedin.com/in/saishasingh1/
Instagram: https://www.instagram.com/saishasingh23/
Episodes released every Tuesday 6am GMT.
How can you support the podcast?
1. Share it on your social media platforms.
2. Tell your friends and family
3. Please follow, subscribe and review.
Saisha is a highly motivated and self-driven entrepreneur commended for her values of discipline, integrity and passion and has enthusiastically immersed herself in the launch and development of several brands in the spirits category. Having grown up within a family background in the wines & spirits industry, she has always been inspired by the finer details of each product and this has led her to become fully immersed in this industry that she thrives in.
In 2014, Saisha embarked on a Masters degree programme at Warwick University with the intention to grow and develop, both personally and professionally. In what turned out to be a fulfilling curriculum, she discovered her love for brands and was particularly interested in further exploring the dynamics behind brand growth and success. With further thought and reflection as to where her unique ideas and creativity could be cultured, she undertook her thesis on the subject of how brand extensions can be successfully created. On the back of finding out that “84% of brand extensions fail,” she focused on developing a new brand extension framework as guidance and support to encourage companies to work as an integrated system. In doing so, this would promote interconnectedness between functions to promote the flow of knowledge and in turn, enhance processes and activities. An outcome that could realistically be expected would be a reduction in extension failure, accomplish sustainable success and journey towards organisational excellence.
This opportunity cut a clear path for Saisha to integrate her knowledge in her family business.
As a seeker of knowledge, Saisha has been driven by her inspiration and passion to explore and understand the nature and dynamic shifts within the Drinks Industry.
This commenced with the launch of an award-winning brand, Laplandia Vodka in the UK. Along with this launch, she was a key contributor in taking the brand to 21 different countries.
Saisha has always been committed to achieving excellence through her constant dedication to exploring new ideas and concepts, which can be grounded into practical processes to achieve desired results.
With her burning passion for brand development, Saisha continues to add to her portfolio by acquiring and developing new brands. She continues to use utilise her knowledge, experience and emotional intelligence to find the most effective ways to primarily engage consumers and secondarily, build an emotional connection between the brand and the consumer.
Let’s hear from Saisha on how she entered into the family business, and why being postive has been key for her success!!
LinkedIn: https://www.linkedin.com/in/saishasingh1/
Instagram: https://www.instagram.com/saishasingh23/
Episodes released every Tuesday 6am GMT.
How can you support the podcast?
1. Share it on your social media platforms.
2. Tell your friends and family
3. Please follow, subscribe and review.
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