Human Centered Design spaces like Product Strategy, Creative, and Technical Practices aim to achieve greater goals than just making a product that users like. Prof. Gilbert Cockton, Research Professor from Sunderland University, United Kingdom, discussed his recently released-book called Worth-Focused Design. He shared his idea of BIG Design that combines Balancing Resources, Integrating Design Activities, and Going Generously Beyond Documented User Needs.
#UX #research #uxresearch #uxdesign #design #userexperience #uiux #uxui #uxindonesia #uxindo #cx #customerinsight #customerexperience #designthinking #designresearch #machinelearning #artificiaintelligence #uxindo #uxindonesia #cxinsight #servicedesign #newnormal #NewNormalEducation #HCD #productdesign #DesignStrategy #ServiceDesign

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