In this insightful episode of SCORR Cast, host Alec McChesney dissects three essential marketing strategies for life science companies: understanding your audience, effective storytelling, and performance marketing. He discusses creating tailored content for different buyer roles, addressing industry challenges through compelling narratives, and balancing performance marketing efforts. The episode offers actionable insights to help companies shift from a performance-driven approach to a balanced strategy, focusing first on audience understanding and storytelling before capturing demand.

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