Change | Why Great Marketing Endures Even as Technology Evolves

SCORRCAST
22/08/2025 42 min Temporada 1 Episodio 64
Change | Why Great Marketing Endures Even as Technology Evolves

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Episode Synopsis

In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.

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