In this episode we sat down with the founder & builder of Bender Bicycle Co., Will Bender to talk about how he came to starting his business & how he sets Bender Bicycle Co. apart through thoughtful design & utilizing 3D pricing technology. This episode covers so many rad topics from the operational side of his business to how he aims to grow it while keeping it as fun as possible.Check out Bender Bicycle Co. at https://www.benderbicycles.com_________________Enjoying the podcast? These episodes are only possible with your support of  Traction visit our site to learn more or purchase coffee: https://traction.coffee_________________Guest:Will Bender //  https://www.instagram.com/william_bender/Bender Bicycle Co. // https://www.instagram.com/benderbicycles/Host:Mike Murfitt //  https://www.instagram.com/mikemurfitt/Co-Host:Chase Willie // https://www.instagram.com/chasewillie.1/Traction Coffee // https://www.instagram.com/tractioncoffee/_________________

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