In this episode we sit down with Elliot Wilkinson-Ray, the founder of Ripton and Co., an apparel brand specializing in performance denim products. Started in Aspen, Colorado, the company was launched in 2019 and has recently relocated to Boulder, CO. Over the last couple of years Ripton has grown in popularity with their purposed designed products which are created to shape to the wearer's body while allowing freedom of movement. This episode is packed full of back story about the Ripton brand & how it came to be, his experiences discovering & studying fashion, his mentality as a founder, their focus on community & so much more. Elliot also takes the reigns & asks Mike a few founder questions, we had a blast recording this collaborative episode - enjoy! ._________________Learn more about Traction or purchase coffee: https://traction.coffee_________________Guest:Elliot Wilkinson-Ray // https://www.instagram.com/elliot_wr/Ripton & Co. // https://www.instagram.com/ripton_co/Host:Mike Murfitt // https://instagram.com/mikemurfitt/_________________

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