We sat down with Max McManus, a co-founder of J-Walker Apparel which is a brand that was founded with to create specialized products focused toward body builders & serendipitously found themselves making a name in the action sports world after being discovered by some of the biggest names in the BMX industry. We chat in depth about the sacrifice involved to start J-Walkers from it's humble roots to how the start up was financed, the hustle required to keep growing the brand & how Max continues to show up stoked every day to make the dream come true. Check out the J Walker brand at https://www.jwalkersapparel.com & use code BMX to save on your purchase._________________Enjoying the podcast? These episodes are only possible with your support of  Traction visit our site to learn more or purchase coffee: https://traction.coffee_________________Guest:Max McManus //  https://www.instagram.com/maximus_mcfit/J Walker Apparel //  https://www.instagram.com/jwalkersapparelHost:Mike Murfitt //  https://www.instagram.com/mikemurfitt/Traction Coffee // https://www.instagram.com/tractioncoffee/_________________

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