In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport.In this episode, we discuss:– How brands are piloting Digital Product Passports and integrating them with suppliers– The organisational and tech challenges of becoming data-driven– Why transparency is about more than compliance — it’s about future business value– How DPPs can enable better resale, repair, community-building, and product storytellingWe speak with:Sara M. Rakstang, Founder & CEO, RepassJohan Graffner, CEO at Dedicated, Co-Founder at Vintage & FriendsLinda Pimmeshofer, Founder, Change RetailHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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