Most builders are still trying to grow their business with the wrong engine — outsourced marketing that never truly understands the brand, the customer, or the day-to-day reality of running a building company.In this episode, Az sits down with Anisha and Nayan from Scale Up Smart to unpack one of the biggest questions builders ask:Do I build an internal marketing team, or should I use an agency?Drawing on Az’s own experience launching a $24M building company off the back of smart marketing, the conversation dives into:Why internal marketers outperform agencies every timeThe exact three marketing roles every builder should hireThe real cost difference between agencies and internal hiresWhy TikTok, YouTube, Insta and LinkedIn matter more than everThe branding mistakes nearly every builder is makingHow offshore talent can save you thousands and increase qualityWhy getting yourself out of admin is the first step to scalingThe practical roadmap for building your own in-house marketing engineScale Up Smart break down what builders actually need to grow, how to stop being transactional, and how to build a brand that clients trust before they even pick up the phone.This is a blueprint episode — for builders who want predictable leads, stronger brand presence, and a marketing function that actually works.If you’re thinking about hiring a marketing team in 2026, start here.

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