When Steven first joined us in 2019, GYG was already making noise—130 stores, a cult-like customer base, and a founder who was across every detail of the business from avocado sourcing to store design. That episode became one of our most replayed for good reason: it was raw, passionate, and incredibly insightful.But so much has changed since then. GYG has nearlydoubled its footprint, gone public, entered the U.S., scaled a drive-thru model, launched a new app, and pushed network sales past the billion-dollar mark. The team’s changed. The scale is bigger. But what about the founder?This episode is about going deep on that next chapter—what’s changed, what hasn’t, and what Steven’s learned along the way. It’s a candid look at what it takes to lead through hypergrowth without losing the heart of the brand. As always, please reach out if you have any feedback or comments, and for more insights on a whole range of topics the new TDM website is a great resource for investors and operators alike.

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