We’re reaching back into the archive  for the second time this season to revisit a conversation from 2019 with Bruce Buchanan, the co founder and CEO of Rokt.I will be sitting down with Bruce again soon for a follow-up episode covering everything that’s happened since 2019. Even if you have heard this episode before or if  are new to Scaling Up since then,  this is a must listen.  It serves not only as a great primer on Bruce and Rokt, but also shines with insights drawn from Bruce’s intellectual curiosity about consumer behavior and psychology, as well as his clearleadership principles that guided Rokt through its early hyper-growth phase.At the time of recording, Rokt was around the US$100m in revenue mark, growing fast, with offices across both Sydney and New York. It was hyper focussed on the transaction moment and unlocking it's potential for merchants, advertisers and also consumers. It has been an incredible ride since 2019, with the business now in 2025 valued at US 3.5b billion dollars, has seen exponential revenue and transaction growth, tonow be a trusted partner by the world's biggest brands and ecommerce partners…but that part of the Rokt story is not for now. Enjoy this re-release of one of our most-loved early episodes—with Bruce Buchanan, co-founder and CEO of Rokt

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