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Listen "Marketing Your Therapy Services by Referrals and Word-of-Mouth | STP50"
Episode Synopsis
Word of Mouth and Customer Service in Therapy Services
In this episode of 'The Scaling Therapy Practice', host James Marland is joined by Lisa Mustard, Dawn Gabriel, and Steve Bisson to discuss 'word of mouth' marketing in therapy practices. The panel discusses the value of maintaining a good reputation in the community and offers methods of dealing with customer complaints, such as the use of the HEART method. They also talk about the power of networks, both professional and personal, in marketing therapy services. Other topics covered include handling negative reviews, the importance of authenticity, and how to take intentional actions toward sustainable business growth.
Get the show notes here and the episode download of The HEART Method of responding to complaints.
00:11 Introduction and Welcoming Guests00:34 Discussion on Marketing Therapy Services00:44 Tool of the Week: Dealing with Customer Complaints01:30 Introduction to the Heart Method01:44 Panel Discussion on Handling Customer Complaints03:04 Practical Application of the Heart Method05:36 Transition to Main Topic: Word-of-Mouth Marketing05:48 Understanding Word of Mouth Marketing07:19 Panel Discussion on Generating Word of Mouth09:21 Benefits of Networking and Community Involvement14:20 Creating and Leveraging Professional Networks22:12 Community Events as a Marketing Strategy22:39 Engaging in Local Events for Brand Awareness23:30 Volunteering and Giving Back to the Community24:06 Aligning with Causes that Resonate with You24:36 Promoting Your Brand at Public Events25:28 Learning from Failed Marketing Attempts26:02 The Power of T-Shirt Marketing26:24 The Importance of Supporting Causes You Believe In27:20 Teaching and Sharing Expertise in the Community28:43 The Impact of Word of Mouth and Networking30:46 Dealing with Negative Reviews and Feedback31:20 Handling Negative Word of Mouth33:48 The Importance of Networking and Building Connections36:41 The Power of Positive Reviews and Support from Friends38:18 Final Thoughts and Takeaways
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