Listen "STP 129 | 3 Steps for Adding a Scalable Revenue Stream as a Therapist"
Episode Synopsis
Feeling maxed out with clients? Emotionally drained?In this episode, James Marland breaks down three practical steps for therapists to earn more without packing their calendar even tighter. If you’ve hit the ceiling with one-on-one therapy sessions and are wondering how to grow without burning out, this is for you.
3 Steps for Adding a Scalable Revenue Stream as a Therapist You will learn:
How to find urgent problems your clients will pay to solve
How to package your expertise into digital products or coaching
How to share your solution with your ideal clients
Why a "Minimum Viable Product" (MVP) is the key to momentum
The difference between a therapist's "bucket" model vs. an "aqueduct" model
James shares personal stories (including one involving a leaky pipe 🛠️) and gives you clear, actionable advice on how to take your existing skills and turn them into something scalable.
💡 You don’t need to reinvent yourself. You just need a better structure.📘 Grab the free resource: "15 Ways to Earn More: A Therapist’s Guide" at coursecreationstudio.com
⏱️ Show Highlights
00:00 – Welcome: Why therapists need to scale smarter
01:30 – Burnout warning signs: You don’t hate your job, you’re just maxed out
03:00 – Life throws curveballs: Kids, health, aging parents
04:00 – Why solving urgent problems is the path to income
05:30 – Storytime: James drills into a pipe… and finds a metaphor
08:00 – People pay for today's problems, not "someday" ones
09:00 – Step 1: Identify the problem people must solve
10:00 – Step 2: Package your expertise into a scalable structure
11:00 – What is your “aqueduct”? Build it once, let it flow
12:00 – MVP = Minimum Viable Product (Start small, solve fast)
13:30 – Don’t overwhelm clients with too many details
14:30 – Step 3: Market to someone, not everyone
15:00 – Tad Hargrave's 5-level client targeting method
16:30 – How to truly define your ideal client (go beyond demographics)
18:30 – You don’t need to build everything at once
19:30 – It’s okay to want something different. You’re not broken.
20:00 – Final encouragement + Free therapist resource
📦 Mentioned in This Episode
✅ Free guide: 15 Ways to Earn More as a Therapist
📖 Book: Coach Builder by Donald Miller
🎯 Resource: Tad Hargrave – Marketing for Hippies https://marketingforhippies.com
💬 Quote: “People don’t pay for fog. They pay for you to solve their problems.”
🔗 Resources
💻 CourseCreationStudio.com – James’s platform for therapist course coaching
📚 Coach Builder – Donald Miller
🧠 Marketing for Hippies – Ideal client targeting tools
📥 Download: “15 Ways to Earn More” therapist guide at CourseCreationStudio.com