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Listen "Marketing Your Mental Health Services with Podcasting | STP51"
Episode Synopsis
In today’s world, stepping up your game as a therapist involves more than just honing your clinical skills. Embracing novel ways of reaching potential clients and making impactful connections is equally vital. One effective method is exploring the digital realm of podcasting.
Exploring Podcasting for Therapy Marketing
In this Scaling Therapy Practice podcast episode, hosts interview experts Steve Bisson and Lisa Mustard. They emphasize the importance of being clear about the intention of starting a podcast. It could be an avenue for fun and hobbies, or it could serve as a strategic marketing tool for your therapy services. The guests also discuss the benefits of AI tools such as Descript and Kajabi for podcast production. The discussion covers networking, finding guests, and producing content – areas critical for successful podcasting. The episode highlights the value of being in a network, such as the PsychCraft Network, to support and enhance each other's podcasts. As a final point, the conversation turns to the potential of podcasting for lead generation and course instruction.
Full Show Notes on the Web Page.
00:10 Introduction to the Show00:49 Exploring the Tool of the Week: Hello Audio02:16 Benefits of Private Podcasting05:02 Practical Uses of Hello Audio06:11 The Ease of Content Creation with Hello Audio11:00 The Journey into Podcasting18:08 The Role of Networking in Podcasting26:24 Podcasting as a Marketing Tool26:59 Understanding Your Audience's Needs27:35 Staying True to Your Podcast's Purpose28:24 The Importance of Intention in Podcasting28:42 The Journey of Podcasting29:09 Guest Selection and Collaboration in Podcasting31:26 The Evolution of Podcast Goals31:43 The Power of Rebranding32:23 The Reciprocity in Podcasting36:59 The Tools for Podcast Creation44:14 The Benefits of Networking and Collaboration45:02 The Unexpected Opportunities in Podcasting49:33 Final Thoughts on Podcasting
Episodes Download
Podcast Hosting Comparison List: Do you dream of launching a successful podcast but are unsure where to start? Fear not, aspiring podcaster! This essential features chart is your roadmap to podcasting success.
Must-have features: Discover the essential recording, editing, distribution, and analytics tools every podcast needs to thrive.
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Links and Resources
Hello Audio
PsychCraft Network (Affiliate Link)
PsychCraft Network - discover all the podcasts of the network
Descript Podcast Editing Program (Affiliate Link)
Connect with our Hosts
Lisa Mustard - The Therapy Show with Lisa Mustard
Steve Bisson - Finding Your Way Through Therapy
Dawn Gabriel - Soul Care for Therapists
James Marland - Course Creation Studio
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