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Listen "Marketing Your Mental Health Services: Rapid-Fire Strategies with Gordon Brewer Part 1"
Episode Synopsis
Scaling Therapy Practice: Exploring SEO, Niches, and Networking Strategies for Therapists
James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of the PsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power of serving a niche and specializing in services, based on the book 'The Pumpkin Plan'. Lastly, the hosts talk about networking at conferences, focusing on how to gain maximum ROI from these events and tips for introverts on better connections. This discussion also indulges in the role of lead magnets in building an email list and the importance of conferences in fostering community building and networking among therapists.
00:04 Introduction to the Show
00:27 Recap of Previous Episodes
00:42 Discussion with Gordon Brewer
01:32 Deep Dive into SEO for Therapy Services
04:32 Understanding the Importance of Specific Service Pages
06:44 The Power of Lead Magnets in Marketing
10:29 Serving a Niche in Therapy Practice
10:48 Discussing the Power of Specialization
12:01 The Fear of Niching Down
12:26 The Importance of Specialization in Medical Practice
14:05 The Power of Networking at Conferences
14:40 Making Networking a Game
15:15 The Power of Networking and Building Relationships
15:49 Getting the Most Out of Conferences
16:08 Tips for Introverts at Conferences
16:39 The Power of Community at Conferences
19:17 Understanding Introverts at Conferences
Learning Event: 7 Steps to More Clients with Lead Magnets
January 25th 2 PM EST: Register Now
Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!
Guest Resources
The Practice of Therapy webpage
The Practice of Therapy podcast
PsychCraft Network
Resources In This Episode
Private Practice Elevation: Therapist Website Design & Online Marketing
Quiet: The Power of Introverts in a World That Can't Stop Talking
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
PsychMaven - Online Education for Therapists
Builder Type Assessment - What is your personality type for building your practice?
PsychCraft Network
Therapy Flow - Website
Therapy Flow - Facebook
Therapy Flow - Instagram
Connect with our Hosts
Lisa Mustard - The Therapy Show with Lisa Mustard
Steve Bisson - Finding Your Way Through Therapy
Dawn Gabriel - Soul Care for Therapists
James Marland - Course Creation Studio
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