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Episode Synopsis
Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.
00:00 Welcome to Scaling Therapy Practice
00:46 Special Offer: Overcome Self-Doubt
03:22 Why Knowing Your Competitors Matters
05:23 Using Google to Find Competitors
07:51 Leveraging YouTube for Market Insights
09:34 Amazon: A Treasure Trove of Competitor Data
12:43 Analyzing and Applying Market Research
17:29 Crafting Your Value Proposition
19:38 Conclusion and Call to Action
Tracking Template
Overcome Imposter Syndrome Course