In this episode of the Peter Vander Wall Podcast, Peter discusses the five stages entrepreneurs go through when selling their own services. He also reveals the five reasons why many business owners struggle with sales. From the importance of setting realistic expectations for sales calls to aligning marketing with the right audience, Peter provides insightful strategies to overcome these common challenges. Join us in this episode as we explore practical tips to improve your confidence and effectiveness in sales.

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Timestamps:
[00:00:00] Intro
[00:02:10] Consistent lead flow and financial stability important.
[00:04:04] Ensure steady cash flow and aligned expectations.
[00:09:12] Sales call created uncomfortable power dynamic.
[00:11:06] Balance in sales calls, align marketing with audience.
[00:15:44] Overcoming self-doubt through evidence-based confidence building.

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