In this episode, I walk through the exact client acquisition system that helped one of our clients generate $3.1M in revenue last year—over $8,700 a day—by quitting tax prep and focusing on tax strategy. I break down every part of the funnel we built for him: the video sales letter, the application process, the sales call, and how we drive traffic into this system. I also explain the key metrics we use to track performance and how to optimize for long-term profitability. If you’re an accountant trying to scale past the 7-figure ceiling, this episode is your playbook.Timestamps:00:00:00 – Intro: How one client made $8,700/day by quitting tax prep00:00:46 – Overview: The funnel, traffic, and tracking system00:01:25 – The 3-step funnel: VSL → Application → Discovery Call00:02:13 – How to structure a high-converting video sales letter00:03:20 – Selling outcomes vs. listing service features00:04:08 – Types of testimonials and how to use them effectively00:05:32 – Why testimonial volume matters more than perfect quotes00:06:18 – The goal of your VSL: self-selection00:06:47 – Designing an application form that qualifies without over-filtering00:07:54 – The right kind of form friction (and what to avoid)00:08:39 – Why dropdown questions improve completion rates00:09:55 – Avoiding "think" questions in application forms00:10:25 – Why most discovery calls are framed wrong00:11:44 – How to uncover real pain before making the pitch00:12:34 – If objections keep happening, fix upstream funnel content00:13:26 – When a basic funnel outperforms fancy lead magnets00:14:21 – How to drive traffic into your funnel: Organic + Ads00:15:09 – The 7-11-4 rule for brand trust and omnipresence00:15:47 – All roads lead to Rome: every channel points to the same funnel00:16:49 – Why tracking ROI is crucial to scale00:17:47 – Attribution: Tracking first and last touch properly00:18:20 – Most leads Google you before converting00:19:03 – ROAS: The short-term efficiency metric00:19:46 – LTGP to CAC: The long-term profitability metric00:20:32 – How most agencies underreport true CAC00:21:59 – What to do when your LTV-to-CAC ratio is unusually high00:22:37 – Focus on LTV to outspend your competitorsInterested in working with me? Apply here:► socialclubstudios.com/work-with-usLet's connect!► Instagram: https://www.instagram.com/petervndr/► LinkedIn: https://www.linkedin.com/in/petervanderwall/► Twitter: https://twitter.com/petervndr► YouTube: https://www.youtube.com/@petervndr

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