Most founders don't realise they're killing their brand until it's too late. The very growth they're chasing becomes the poison that destroys what made customers fall in love with them in the first place. Bryony Simpson has spent 20 years watching brilliant startups scale themselves into irrelevance—and she knows exactly why it happens. 🧠 Critical Founder Insights What You'll Learn:▪️ Why 90% of scaling brands lose the human connection that built them▪️ The four relationship principles every resilient brand must master▪️ How to spot the early warning signs before your customers start leaving▪️ Why personalised marketing often feels like spam (and what works instead)▪️ The simple feedback loops that keep you connected as you grow▪️ How tech and data can deepen relationships instead of destroying them📖 Chapters 00:00 - Intro01:21 - Human Connection Built Civilisation04:15 - What's Actually Broken About Branding09:12 - The Four Principles of Relationship Building16:22 - Building Trust: Don't Break Promises20:00 - Short-Term vs Long-Term Brand Thinking23:04 - Knowing Yourself: The Brand Foundation28:38 - Getting to Know Your Customer37:48 - How Growth Destroys Customer Connection48:05 - Becoming Human-Centred52:13 - The Human-Centred Mindset in Practice59:35 - How Data Can Build (Not Break) Relationships1:06:36 - Growing Together: Evolution, Not Revolution1:18:26 - The Solo Founder Challenge🍿 WATCH NEXT If you liked this conversation, you'll love this one too:Google's Expert Communication Coach | Kay Munday (interview)👉 Subscribe for weekly interviews and deeply practical videos on how to scale with soul 📧 Get exclusive insights, timeless frameworks & founder tools in my newsletterFor 15% Off at HEIGHTS (Brain and body supplement)

Ver todos los episodios