Sauce Secrets is a podcast discussing alcohol manufacturers and how they got to where they are now. In each episode, our host interviews a successful and interesting alcohol industry leader.


In this episode, we interview the founder and CEO of Grupo Solave, Fernando Pérez Ontiveros. Grupo Solave is based out of Guadalajara, Mexico, and is the leading producer of Agave Syrup and Tequila.
Time Stamps

2:30 – Agave Roots: Family History & The First Distillery
6:00 – From Suppliers to Brand Builders
9:12 – Agave-to-Glass: The Ultimate Craft Model
12:27 – Building Brand Identity & Target Audiences
12:38 – Introducing Laelia: Tequila for Aficionados
16:26 – U.S. vs. Mexico: Branding & Legal Hurdles
18:55 – Advice for Tequila Entrepreneurs

References

Casa Natima
Grupo Solave
Laelia Tequila
Magnocampo
Tequila Komos
818

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