Welcome to Part 4 of our six-part SEO series on Salty Little Business, the go-to podcast for creative entrepreneurs, women in business, service providers, and digital product brands ready to grow with strategy that actually works.Work With Us + Education: ⁠https://hightidestrategy.com/podcast⁠Join The Marketing Lab: ⁠https://www.skool.com/the-marketing-lab/about⁠Today, we’re talking about blogging — not the way you were taught in 2015, but how it works now. If your blog has become a digital ghost town, a content graveyard, or a source of guilt on your to-do list, this episode will shift everything.Mandy Ford walks you through how to turn your blog into your most valuable content asset, using a modern strategy that drives search traffic, email growth, and lead generation across platforms like Pinterest, Instagram, TikTok, and Google.You’ll learn:Why the old approach to blogging (personal stories, client recaps, and long emotional posts) no longer ranks or convertsThe power of topic-first blogging based on what your audience is actually searching forHow to choose 3–5 core content categories that support your SEO strategyA simple framework to structure blog posts with H1s, H2s, H3s, meta descriptions, and keywords that workThe repurposing process Mandy teaches inside The Marketing Lab, turning one blog into 5–7 content pieces across platformsHow one student followed this system and landed page one of Google — bringing in consistent leads from a single postWhy AI can support your content creation, but strategy must come firstMandy also shares how this all connects to the data tracking from Episode 1 (Google Analytics), and how The Marketing Lab includes a full blogging SEO toolkit, batching systems, automation workflows, and repurposing matrices so you never waste a post again.This episode is perfect for:Photographers, coaches, and designers struggling to get traffic from their contentProduct-based brands looking to boost SEO beyond product pagesWomen in business who want a sustainable way to attract leadsAnyone whose blog feels like a chore — or a graveyard of old contentCreative entrepreneurs who want their blog to do more than just sit pretty on their websiteYou’ll walk away with clear, actionable steps:Choose 3–5 SEO-aligned categories you want to rank forBrainstorm one blog post idea per categoryWrite one post this week using the structure we outlinedPublish it — and repurpose itThis is strategic blogging that compounds — not content for content’s sake. If you’re ready to stop guessing and finally make blogging worth the effort, this episode gives you the blueprint.Coming up next in our SEO series: how to turn your blog posts into a full content ecosystem across Instagram, Pinterest, TikTok, Lemon8, email, and beyond.Because strategic blogging isn’t dead — but bad blogging is.Work With Us + Education: https://hightidestrategy.com/podcastJoin The Marketing Lab: https://www.skool.com/the-marketing-lab/about

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