Search isn’t what it used to be — and neither is SEO.In this kickoff episode of a brand new six-part series, Mandy Ford breaks down how search engine optimization has changed and what creative entrepreneurs need to do right now to stay visible. If you’re still thinking SEO is just for bloggers or tech bros, it’s time to reframe.This episode of Salty Little Business sets the stage for the modern marketing shift every small business owner needs to understand. Because in 2025, it’s not just about showing up — it’s about showing up where people are actively searching.We’re no longer in the attention economy. We’ve moved into the discovery economy — and if you’re not searchable, you’re invisible.Mandy dives into:Why visibility that compounds is the most important asset you can buildThe real reason your reels and posts are disappearing — and what to do insteadHow SEO has expanded far beyond Google: Instagram bios, Pinterest boards, podcast titles, email subject lines, and even TikTok captionsThe ROI of search-based content (hint: it’s not instant, but it scales)Why creatives still avoid SEO — and how to simplify itYou’ll also get a full breakdown of what’s coming up in the six-part SEO series that follows — each episode designed to help you optimize your business across every platform that matters right now.Here’s what’s coming up in the series:Ep. 1: Google Analytics DemystifiedSet it up, know what to track, and finally understand who’s visiting your site — and why.Ep. 2: Instagram SEOTurn your bio and captions into searchable mini landing pages that convert.Ep. 3: Website SEO — The 9 TypesYes, nine. Most business owners only optimize for one. We’re covering them all.Ep. 4: Blog Smarter — What to Write & WhyLearn how to write content people are actually searching for — and get traffic that sticks.Ep. 5: Repurpose for SearchTurn one blog into a week’s worth of marketing assets: Reels, pins, captions, emails, and more.Ep. 6: Optimize for AISearch is no longer just Google. People are using ChatGPT and other AI platforms to find what they need — here’s how to show up there too.This is strategy designed for:Creative business owners ready to get off the content hamster wheelDigital entrepreneurs who want to build visibility that lasts longer than 24 hoursFounders tired of chasing algorithms and looking for long-term growthAnyone building a brand in 2025 who wants to stay relevant in a shifting landscapeWhether you’re writing a caption or structuring a website, SEO and personal branding are merging — and that’s where your traction lives.Inside this series, you’ll learn the same strategies taught inside The Marketing Lab — Mandy’s monthly membership for small business owners ready to fix what’s broken and build scalable systems that attract the right people, automatically.To learn more or to join The Marketing Lab, visit hightidestrategy.com/podcast.If you’re ready to stop posting and praying, and start building visibility that actually works — this is your moment.Hit play on Episode 1 and let’s get into it.

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