Welcome to Part 2 of our six-part SEO series on Salty Little Business, the podcast for creative entrepreneurs, photographers, digital product founders, and women in business ready to market smarter and get found faster.In this episode, Mandy Ford breaks down one of the most underestimated visibility tools in your business: your Instagram bio.If your bio is full of buzzwords and “vibe” language but lacks searchable terms, you're not just blending in — you're invisible. Instagram is no longer just about aesthetics and hashtags. In 2025, it's a search engine, and your bio and captions are how the algorithm decides where and when to show your content.You’ll learn:Why Instagram’s search bar now functions like a true SEO platformHow to write an Instagram bio that clearly says who you are, what you do, and who you helpThe 3 essential parts of a high-converting, search-optimized bioWhy “creative” job titles and vague mission statements aren’t doing you any favorsWhat to include in your CTA link — and how to drive more clicksHow Instagram captions can (and should) be written to rank in searchHow to structure long-form captions that drive saves, shares, profile visits, and trafficMandy shares what most people get wrong about Instagram marketing — and what to fix if you're tired of creating content that gets buried. If you’re writing captions with zero search intent or hoping your aesthetic will speak for itself, this episode will show you what to shift.You’ll also get a behind-the-scenes look at how Mandy teaches Instagram SEO inside The Marketing Lab, her monthly membership for creative business owners, service providers, and digital brands who want to build scalable, searchable marketing systems.This episode is perfect for:Photographers and designers using Instagram to book clientsDigital product sellers looking to increase visibility without paid adsSmall business owners who are tired of “post and hope” contentCreative entrepreneurs ready to turn their profile into a lead funnelWomen in business who want more traction without sacrificing personalityIf you’re ready to stop guessing and start getting found, now is the time to optimize.Next up in the SEO series? We’re covering the 9 types of website SEO most creatives ignore — and the exact mistakes that are costing you clients.Until then, take today’s action step: Open your Instagram bio and ask yourself, “Can someone find me through search? Can they understand what I do without clicking anything?” If not, fix it. You’re sitting on searchable real estate that’s too valuable to waste.Work With Us + Education: https://hightidestrategy.com/podcastJoin The Marketing Lab: https://www.skool.com/the-marketing-lab/about

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