Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.What You’ll Learn in This EpisodeThe 4 most common cognitive biases that sabotage dealsHow confirmation bias and sunk cost fallacy show up in home services salesThe role of contrast bias in pricing conversationsTools to help buyers reframe decisions without pressureHow to align psychology with trust — and close more confidentlyResources & Links🔥 Want to master buyer psychology? Start coaching with Sam:https://www.closeitnow.net/coaching📖 Book of the Week: Thinking, Fast and Slow by Daniel Kahneman — a foundational resource on how the brain actually makes decisions.⭐ Love the podcast? Leave a Google review:https://g.page/r/CbfnnDqTCwQdEAE/reviewLet’s ConnectInstagram: @therealcloseitnowFacebook Group: Close It NowWebsite + Coaching: https://www.closeitnow.netFinal ThoughtSales isn’t about “overcoming” objections — it’s about understanding what’s underneath them. Train your awareness, read the resistance, and lead the buyer through the mental fog. Success lives in clarity.

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