Most salespeople treat discovery like a checklist — but that only shuts homeowners down. In Part 2 of the Discovery Trilogy, Sam shows you how to turn discovery into a conversation that builds trust, urgency, and connection.What You’ll Learn in This EpisodeHow to treat every question as a conversation starterThe “observation vs. concern” filter to uncover real prioritiesWhy you must ask to understand, not to answerHow to use Chris Voss’s mirroring technique in the homeWhy slowing down creates natural urgency without pressureResources & Links📘 Get your free Guerrilla Marketing Guide: www.door2doorinstitute.com🌐 Coaching & Training: https://www.closeitnow.net/coaching👥 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnow▶️ Subscribe on YouTube: https://www.youtube.com/@CloseitnowsalesLet’s ConnectWebsite: https://www.closeitnow.netInstagram: https://www.instagram.com/therealcloseitnowLinkedIn: https://www.linkedin.com/in/closeitnow/Final ThoughtDiscovery done right isn’t about checking boxes — it’s about creating a safe, conversational space where homeowners tell you why they need change. Master this skill, and you’ll become someone worth buying from.

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