Opening HookWhy do homeowners suddenly act after living with a problem for months—or even years? The secret isn’t in your script or your price. It’s in uncovering the tipping point: the “why now” that moves buyers from hesitation to decision.What You’ll Learn in This EpisodeThe difference between selling the what vs. uncovering the whyHow to ask “why now” questions that reveal true urgencyWhy features and logic commoditize you—and how emotion makes you unforgettableHow to create natural urgency without discounts or pressureResources & Links📘 Get your free Guerrilla Marketing Guide: www.door2doorinstitute.com🌐 Coaching & Training: https://www.closeitnow.net/coaching👥 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnowLet’s ConnectWebsite: https://www.closeitnow.netInstagram: https://www.instagram.com/therealcloseitnowLinkedIn: https://www.linkedin.com/in/closeitnow/Final ThoughtIf you’re only selling the what, you’re replaceable. When you uncover the “why now,” you become unforgettable. Practice this skill, and you’ll find that urgency isn’t manufactured—it’s discovered.

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