How does a CEO turn a passion for solving business challenges into a billion-dollar company? Katherine Kostereva, CEO of Creatio, shares her inspiring entrepreneurial journey, from her beginnings at IBM to building a globally recognized no-code platform. Discover how she bootstrapped her company for six years, secured $200 million in funding, and created a collaborative culture that fuels growth. Learn actionable strategies on prioritization, building strong sales teams, and leveraging partnerships to scale efficiently. About GuestKatherine Kostereva is the Founder and CEO of Creatio, a global vendor of an AI-native platform designed to automate CRM and workflows using no-code. With a lifelong passion for technology, she launched Creatio in 2014, bootstrapping the business with a clear mission to empower businesses to automate their ideas in minutes without writing a single line of code. A decade later, in 2024, Creatio achieved unicorn status and raised $200 million at a $1.2 billion valuation. The funding is aimed at advancing AI capabilities and driving further innovation in the no-code and CRM space.Social LinksShe’s Building A No-Code CRM And Workflow Automation Empire B2B tech startup Creatio is latest female-founded unicorn | Fortune Creatio CEO Katherine Kostereva on origin story, 'founder mode,' mentoring, Ukraine - Bizwomen Katherine Kostereva | CEO | Creatio (27) Katherine Kostereva | LinkedIn Book recommended by Katherine: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115Podcast recommended by Katherine: https://www.blitzscalingvc.com/podcastConnect with Alice HeimanLinkedIn Profile: (27) Alice Heiman | LinkedInAlice’s Website: Alice Heiman | Sales Consultant and Strategist for CEOs

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