In this episode we're diving into the world of content marketing. Lixxy is joined by Lauren Selwood, a content marketer and strategist. They unravel effective content planning strategies, why spontaneity and flexibility are crucial for small businesses, and how leveraging trends can boost your marketing efforts.Lauren shares her expert insights on the importance of audience engagement and conversion rates and they also explore practical tips for overcoming camera shyness, maintaining authenticity in your videos, and balancing consistent branding with refreshing content. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable advice to help you attract your ideal clients and reach your business goals. So grab your notebook and get ready to make your content work for you!

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