Selling to businesses and selling to consumers require completely different approaches - but many business owners try to use the same strategy for both. If you’ve ever struggled to convert leads or wondered why your usual sales tactics aren’t landing, this episode is for you.Lixxy is joined by Emma McElhinney, a sales strategist for health coaches, and together they’re breaking down the key differences between B2B and B2C sales. They cover decision-making psychology, sales cycles, trust-building, and the biggest mistakes business owners make when selling to the wrong audience the wrong way.Whether you’re looking to land high-ticket consumer clients or convert more consumer buyers, you’ll walk away with actionable insights to refine your sales strategy and close more deals.So grab a cuppa, get comfy and let's get into it!

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