In this episode, Justin Janowski discusses the importance of sales for Christian coaches and entrepreneurs. He shares his own success story and emphasizes the need to overcome sales avoidance. Many coaches focus on non-income generating activities instead of sales, which hinders their financial success. The Justin distinguishes between the short game (activities that lead to sales in the immediate future) and the long game (activities that build a strong foundation for future sales). He encourages coaches to prioritize sales and take real action to invite prospects to buy.

Keywords: sales strategies, Christian coaches, entrepreneurs, sales avoidance, income generation, financial success, short game, long game, prioritization
Takeaways

Sales is a crucial aspect of running a successful coaching business.
Many coaches struggle with sales avoidance and focus on non-income generating activities.
It is important to prioritize the short game (activities that lead to immediate sales) while also investing in the long game (activities that build a strong foundation for future sales).
Coaches should take real action to invite prospects to buy and overcome their fear of sales.


The Importance of Prioritizing Sales in Your Coaching Business
Balancing the Short Game and the Long Game in Sales Strategies

Chapters:
00:00 Introduction and Background
01:27 The Impact of Sales Avoidance on Coaches and Entrepreneurs
02:52 Defining Success and the Consequences of Focusing on the Wrong Areas
04:20 The Short Game vs. the Long Game: Prioritizing Activities
07:43 Sales as an Expression of Love and Service

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