Sales Intersection Season 3 | Episode 7 | Revenue Acceleration Playbook | Guest Brent Keltner

18/03/2022 35 min

Listen "Sales Intersection Season 3 | Episode 7 | Revenue Acceleration Playbook | Guest Brent Keltner"

Episode Synopsis

The CEO of Winanalytics and author of the upcoming book Revenue Acceleration Playbook discusses:

How to get to what’s most important to the buyer and what they’re working on most effectively
Using the ‘value menu’ for effective cold calling and value added conversations
How to go about identifying your ideal customer profile
The role trigger events play in qualifying prospects as a sign of intent
Social proof in the prospecting process
Buyer success moments

More episodes of the podcast Sales Intersection: The Intersection of Money and Meaning