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Listen "Your SaaS content marketing essentials"
Episode Synopsis
Content marketing is extremely important in SaaS businesses and it oftentimes acts as the sole lead generation channel in many startups. Here's Varun Uday having a conversation with Sam Grover, a SaaS content strategist, and ex Global Messaging Specialist at Xero about the following topics:
2:39 How does content contribute to the marketing pipeline?
6:25 Nurturing leads through different stages of the funnel
8:29 Importance of a content calendar and how to go about it
15:30 Distributing content
17:30 Measuring the ROI of content marketing
22:26 How to keep the content engine running
2:39 How does content contribute to the marketing pipeline?
6:25 Nurturing leads through different stages of the funnel
8:29 Importance of a content calendar and how to go about it
15:30 Distributing content
17:30 Measuring the ROI of content marketing
22:26 How to keep the content engine running
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