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Listen "S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai"
Episode Synopsis
In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.Learn more about Factors.ai - https://factors.ai/Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
More episodes of the podcast SaaS Sessions
S9E5 - Building AI Into SaaS the Right Way: Lessons from Megh Gautam, Former CPO at Crunchbase
12/09/2025
S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure
17/01/2025
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