In this episode of Rooms with Ronald, host Ronald Harrington speaks with Michelle Tate, https://www.linkedin.com/in/michele-mcwilliams-tate-b7b8047/ Chief Strategy Officer for Strategic Multifamily Consulting. They discuss the evolving role of leasing professionals, the importance of understanding the customer journey, and how to build a high-performing leasing culture. Michelle shares insights on leveraging technology, the significance of maintenance teams, and effective hiring practices. The conversation also touches on the need for flexibility in leasing hours and the art of closing deals with confidence.00:00 Introduction to Strategic Multifamily Consulting01:29 The Role of a Chief Strategy Officer03:37 Understanding the Customer Journey06:46 Building a High-Performing Leasing Culture09:39 The Importance of Maintenance in Leasing12:31 Evaluating Property Success Factors14:26 Hiring for Leasing Success17:21 Flexibility in Leasing Hours20:16 The Power of Personalized Communication22:09 Building Connections Before the Tour26:07 The Modern Leasing Playbook31:39 Overcoming the Fear of Closing36:00 Empowering Leasing Leaders🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

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