In this episode of Rooms with Ronald, host Ronald Harrington discusses the critical role of tone in communication, particularly in the leasing industry. He emphasizes that while words are important, they only account for 7% of the message, with tone and body language making up the majority of communication. Through personal anecdotes, he illustrates how misinterpretations can occur when relying solely on text-based communication. Ronald advocates for more personal forms of communication, such as phone calls and video messages, to enhance engagement and improve conversion rates.- Tone can turn a maybe into a hard no.- Only 7% of communication is words; 93% is tone and body language.- Emails and texts can come off as cold and direct.- Telephone calls allow for inflection and excitement.- Video messages convey tone and energy effectively.- Communication style impacts leasing conversions.- Voice memos can be quicker and convey tone better.- Understanding the receiver's perception is crucial.- Personal interaction can resolve communication issues.- Adjusting tone can improve customer engagement.00:00 - The Importance of Communication in Leasing04:16 - Understanding Tone and Its Impact07:05 - Enhancing Communication Through Technology08:07 - End🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

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