In this rapidly evolving real estate market, integration of technology is opening up new possibilities for leasing and property management.
But how do we strike the right balance between leveraging AI and data-driven tools and maintaining authentic human connections?
In this insightful episode of Rooms with Ronald, host Ronald Harrington is joined by Lisa Nickerson, CEO and founder of Nickerson Company, to explore the future of leasing, marketing, and customer experience.Lisa brings her expertise to the table as they discuss the challenges of tech adoption, resistance to change, and the role of training in making technology work for teams. This conversation is about more than trends — it offers practical solutions, fostering stakeholder collaboration, and preparing for a future where leasing is hospitality-driven and community-centered.What’s Covered in This Episode:-Why maintaining human connection is critical in an increasingly tech-driven leasing process.-What role does data analysis play in shaping real estate marketing and leasing strategies?-The evolution of leasing is moving toward a hospitality-focused model, blending tech with personal touches.-How real estate teams overcome can resistance to technology through practical training and cultural shifts.Join the conversation and learn how to navigate the intersection of technology and human interaction in real estate. Don’t forget to like, comment, and subscribe ⁠@MultifamilyMediaNetwork⁠. Find other multifamily voices and resources at ⁠www.multifamilymedianetwork.com⁠ Sign up for our newsletter and up to date on all things multifamily. #RealEstateMarketing #LeasingTechnology #CustomerExperience #RoomsWithRonald #AIInRealEstate #HumanConnection #PropertyManagement #Sustainability #DataDrivenDecisions #HospitalityInLeasing

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