Sure, January has nearly come and gone (thank goodness…), but there’s still plenty of time left in the year to incorporate these emerging MarTech trends into your growth marketing strategy. On the heels of CES 2023, growth marketing experts Billy Fischer and Billie Loewen share the digital products that drove the most buzz at the most influential tech event in the world and dive deeper into their predictions and recommendations for the year ahead. From facilitating more co-branded partnership experiences to restructuring and revitalizing your brand’s loyalty program to anticipating big-name mergers and acquisitions, there are a lot of exciting developments in store for the rest of 2023. Hot topics discussed:Why brands will need to demonstrate ROI of COVID-driven digital investments, and sooner rather than laterHow recent conversations around social media regulation might inspire changes in influencer marketing tacticsThe increasing impact of emotionally- and ethically-driven brand loyaltyBilly’s favorite digital products and experiences from CES 2023, where WillowTree unveiled its new Voice Innovation TeamKeep the growth going:Read the episode transcriptionFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

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