The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree’s Design practice works with clients to leverage more than technology and data as growth drivers — they’re leveraging the brand itself. As Director of Brand & Content Strategy at WillowTree, Adam Nemett shares how positive brand reputation and personal, substantial storytelling can have powerful business implications in engaging internal and external audiences. Adam speaks about the importance of retaining ownership of your brand story while producing original content showcasing the real human challenges and triumphs within an organization. He and Billie also discuss the benefits of AI in streamlining workflow and the pitfalls of allowing AI to create a sea of homogenous, vanilla content. This episode ultimately explores how branding transcends traditional logos, taglines, and visual identity and delves into what truly connects a brand with the market — authenticity, personality, and relatable human experience. Hot topics discussed:How to achieve brand differentiation through authentic storytellingHow AI will impact content quality and quantityHow brands can show up differently across channelsThe power of employee advocacy in brand ambassadorshipKeep the growth going:Connect with Adam Nemett, WillowTree Director of Brand & Content Strategy on LinkedIn and visit his website View WillowTree’s Insights content, including video and podcast seriesConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

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