Joseph Hughes of contractordynamics.com talks us through the common mistakes he sees people making with Facebook ads, and how to remedy them:An intelligent marketing manager at a contracting company in California asked me that today on a Zoom call.Figured I’d be generous and share with you too #1) Low Lead Quality - this is solved by doing a few things: creating content that positions your company the way you want your market to perceive you, distributing content to make people aware of your brand, build value before asking for someone’s information, crafting messaging that turns the right people on and the wrong people off.#2) Lack of Conversion - aka not being able to get in touch with leads and set appointments. This is solved by having an automated lead-handling & follow up system, and also by manually following up with all leads immediately and frequently.#3) Not Understanding The Data - marketing is testing. You need to be able to read the data and make decisions about it. If not, you’re just throwing darts and hoping something sticks; it’s complete guesswork.Whether you’ve run FB Ads yourself or have hired someone else to do it for you, if they didn’t work (or they’re not currently working), it’s very likely due to a combination of the reasons I’ve listed above.Fortunately, they’re all solvable. Every problem has a solution. And you’re not the first one to try to solve this problem. The good news is that many, many people have already solved these problems. All you need to do is tap into the solutions, and the sky's the limit.

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