Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps. Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com biglickroofing.com Mentioned: ProLine CRM (automated follow-up & payments) → proline.app / useproline.com. ProLine+1CTA: Want this playbook? Grab our free “Compete With PE: Local Roofer Toolkit” (scripts, yard-sign map, pizza-box QR template) at HookAgency.com/tools and subscribe for weekly growth tactics.

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