Alison French joins Craig behind the mic today to talk about ICP and go-to-market strategy, as well as the challenges that bootstrap founders have. We can all overcome these struggles with the right tools, systems, outlook, and determination. She commiserates with Craig about what bootstrappers have to go through and also gives some great advice for new startups and entrepreneurs. 



Alison runs a boutique sales and marketing consultancy all around B2B SaaS startups. She is the Marketing Gal who got bit by the revenue bug and became passionate about helping companies scale their revenue by focusing on the intersection of sales and marketing. With over 20 years of experience in the field, she specializes in assisting B2B founders and leaders who venture into new markets. Her ultimate goal is to help you build a robust sales and marketing infrastructure that not only streamlines lead generation but also maximizes your ability to close deals. And the best part? She does all this while keeping your expenses to a minimum.



Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!



Highlights:




Why everyone sucks at execution.

Ideas are cheap. Execution is the hard thing.



Recognize how to get out of your own way and when to delegate

How can you delegate cheaply



Free up your time so you can do the higher-leverage tasks





Getting good content writers and/or a copy editor

The entire team needs to know the values and priorities of the company







People discount the importance of brand research and focus

ICP: marketing, content, 





When you’re taking a dollar of profit and reinvesting in growth, where do you focus?

Build a prospect list and then proactively nurture that small segment



Versium: matched audience media



The importance of retargeting



Your Dream 100



Cold E-mail: a balance of who you can go after, the right time, and the right place





Starting your bootstrapped B2B business today: where do you focus?

Look at your prospects, laser focus on your ICP

Apollo.io for data hacking





Recognizing you can’t do it all

Look at your tech-stack



Know, instantly, who you can delegate to



Throw tasks out into the world and see what happens



As a founder, you’re never going to find someone who can sell as much as you








Resources: 



Alison French, LinkedIn



LTO.com 



Follow Craig on Twitter/X



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