RS354: The State Of Podcasting Heading Into 2026

26/11/2025 41 min

                    RS354: The State Of Podcasting Heading Into 2026

Listen " RS354: The State Of Podcasting Heading Into 2026 "

Episode Synopsis


Craig is back! Today, he welcomes fellow podcaster Colin Gray back to the podcast. They dive into the ever-evolving world of podcasting, reflecting on how much the landscape has shifted over the last decade and what people are craving now more than ever: genuine human connection. From the tug-of-war between YouTube and podcast growth, to what it really means to build an AI-first product, they explore the trends shaping creators, customers, and the platforms that connect them.
Highlights from Craig and Colin’s conversation:


How podcasting has changed over the last 10 years 


The more we’re pulled toward AI, the more we crave genuine connection


Is it easier to grow a YouTube channel or a podcast?


Content integration and becoming a centralized hub


Spotify’s role in the evolution of podcasting


Monetization: ads, donations, subscriptions, and more


Balancing and prioritizing feature requests


How AI is shaping customer expectations


How to make your product AI-first


Resources and Links from This Episode:

The Podcast Host: https://www.thepodcasthost.com/ 
Colin on LinkedIn: linkedin.com/in/colinmcgray?originalSubdomain=uk 
beehiiv: https://www.beehiiv.com/ 
Kit: https://kit.com/
Creator Hooks: https://creatorhooks.com/ 
Castos Free Tools: castos.com/tools
Email me: [email protected]
Find me on Twitter: @TheCraigHewitt

If you feel like Rogue Startups has benefited you, and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. 
Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:

Twitter: @TheCraigHewitt
LinkedIn: Craig Hewitt
Email: [email protected] 

Chapters
(00:00:00) - Rogue Startups: 100 Days of AI(00:00:48) - How Podcasting Is Affecting AI(00:05:14) - How To Integrate Podcasts into Your Business(00:09:18) - Is Podcasting The Most Popular Media Format?(00:14:18) - Steve Bartlett on Spotify and Video(00:18:11) - Podcaster on Separation of Podcasting and Editing(00:22:19) - Podcasts: How Do They Monetize?(00:23:20) - Has Alitud added advertising to our Episode Builder?(00:25:24) - How to Make a Living on Podcast(00:27:45) - How is AI Affecting Your Company's Business?(00:32:24) - How To Make a Chatbot Like a Human Being(00:34:08) - 100 Days of YouTube(00:37:43) - How to Grow a Podcast on YouTube(00:40:53) - PODCAST: A Chat With Craig