Today on Rogue Startups, Craig sits with Devesh Khanal from Grow and Convert to talk about how to get your brand showing up at the top of search results in LLMs. They dive deep into the world of AI SEO—covering everything from debunking myths about large language models to sharing actionable strategies for ranking your content in both Google and AI-driven search tools.
Devesh is the “convert” side of Grow and Convert. In addition to co-founding the company, he runs Growth Rock, a conversion optimization agency that helps e-commerce brands increase online sales through user research, usability testing, analytics evaluations, and A/B testing. Before launching into the marketing world, Devesh worked on financial strategy and cost modeling for a biofuels startup—and he also holds a Ph.D. in Materials Science and Engineering from U.C. Berkeley.
Highlights from Craig and Devesh’s conversation:

Bottom-of-funnel SEO vs. top-of-funnel queries
How to use LLMs as a marketing tool
Debunking common myths about LLMs in SEO
Does community content promotion (like Reddit) actually work?
The correlation between Google rankings and LLM results
Identifying customer pain points and achieving product–market fit
Why to avoid “fluff” writers and generic AI writing tools

Resources and Links from This Episode:

Devesh Khanal on LinkedIn: https://www.linkedin.com/in/deveshkhanal/ 
Grow and Convert: https://www.growandconvert.com/ 
Email me: [email protected] 
Find me on Twitter: @TheCraigHewitt

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Chapters
(00:00:00) - How to get your brand to show up in ChatGPT or(00:01:21) - Why Our Traffic's Down 50% vs. 2 years ago(00:08:29) - ChatGPT's Google Rankings(00:09:47) - Pushing the Bottom of the Marketing Flourish(00:13:33) - Tim Ferriss: The Bottom of the Sales Cycle(00:16:21) - Category keywords and alternatives: What is SEM(00:18:49) - The 3 Types of Jobs in the SEO Market(00:21:23) - How to Get Your Bottom-of- Content to Rank in(00:30:05) - Don't Get On Reddit(00:35:36) - How to Get Your Lead Generation Solutions Recommended by LLMs(00:40:03) - Can You Rank in LLMs With ChatGPT?(00:45:30) - Do We Need AI in Our Jobs?(00:50:48) - Is AI Taking Over Your Business?(00:53:07) - Waverider vs. AI in Marketing Writing(00:59:06) - Grow and Convert: The AI Writing Tool

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