This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.

In this discussion, they cover:

Recap on the 5 B2B F’in’ Marketing Fundamentals 

The STARS model and market and category analysis 

Customer insights and understanding the ideal customer profile

Effective communication

Assessing success and identifying areas for improvement

Collaboration with sales and other departments 


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky


Jeff Clark on LinkedIn



Mentioned this week:

Grant Johnson’s blog - CMO Mentor


Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

229: The 5 F'in' STARS and Content Beyond Websites Cocktail Episode


Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all the show notes: Rockstar CMO FM.


Track List:
We’ll be right back by Stienski & Mass Media on YouTube


You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
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